RIM isn’t the only company announcing a spate of new handsets this week. Not to be outdone bythree new BlackBerry Curves, Samsung has done one better by unveiling the new Galaxy W, Galaxy M Pro, Galaxy Y, and Galaxy Y Pro.

The new phones mark the beginning of a new (somewhat) simplified naming scheme for Samsung. Galaxy handsets will be grouped into tiers (with the S II currently sitting on the top of the chart and the Galaxy Y at the bottom) and hardware variations within a particular tier will be flagged as Plus (denoting an upgrade), Pro (QWERTY), or LTE (you figure this one out).

As for the new handsets, the Galaxy W features a 1.4GHz processor, 3.7″ 480×800 display, HSPA support, 5MP rear camera, 802.11 b/g/n Wi-Fi and Bluetooth 2.1, and a 1500mAh battery. The Galaxy M Pro is a mid-range phone with a 2.7″ 480×320 display, 1GHz processor, 5MP rear and VGA front cameras, 802.11 b/g/n Wi-Fi, Bluetooth 3.0, and a 1250mAh battery.

At the low end of the spectrum are the Galaxy Y and Galaxy Y Pro. The entry-level phones run an 832MHz processor and feature 3″ and 2.6″ displays, respectively. Both offer 802.11 b/g/n Wi-Fi and Bluetooth 3.0 connectivity and 7.2Mbps HSPA support.

Add Samsung to the list of companies blatantly attempting to lure users away from purchasing a BlackBerry. Like the Facebook-friendly HTC Status, the Galaxy M Pro and Galaxy Y Pro both feature a decidedly RIM-like design. Repaint the buttons surrounding the trackpad and add a slight arc, and you’ve got yourself a Curve.